Kurt Sayce Ventures

Too Hotties Haircuts: Outside the box thinking!

Many people we hire are experienced stylists or are just out of cosmetology school. There are two perspectives on the expectations of what is required to be successful in the hair industry. Let’s call them inside the box as one and outside the box as the other. Inside the box thinking is what most stylists have. They know that they will have to cut hair and take care of their customers and clean up the salon. But there is so much more to being a successful stylist in the competitive environment that we exist in today. The only commonality between Too Hotties and the rest of the hair industry is that we expect our stylists to cut hair and clean up. I would dare to say that all stylists that go to work in a salon expect to cut hair and clean up. Unfortunately, in order to build a business you must do more.

The real work of being a successful stylist falls outside of the box. Too Hotties does many things that are outside the box thinking compared to a typical salon.

Here are some examples of the things that Too Hotties does that are outside the box.

Environment:

The Too Hotties waiting area is in the center of the salon inviting you in to relax and feel at home. We have massage chairs to soothe you, HD TV to stimulate you, video games to entertain you, a pool table to challenge you and a Peanut Butter and Jelly bar to satisfy you. No one else in the hair industry has this combination of extras.

Tipping:

Too Hotties creates a unique atmosphere that encourages bigger tips. Most stylists think that the size of their tip is entirely related to the quality of their service. That is true to a point. Our customers recognize the WOW factor that all the extras create and expect better service and therefore they expect to give a larger tip. We allow stylists to offer free extra services to build repeat business. This promotes bigger tips. We give them free hair cut coupons to help build their clientele. Those free haircut customers give bigger tips. Too Hotties encourages tipping by creating the monthly Big Tipper contest. Whoever gives the largest tip that month gets free haircuts for a year. The stylist gets the entire tip and cuts the customers hair, but Too Hotties pays for all of the back bar and other expenses associated with this program. That is a huge benefit to the stylist. This is an example of outside the box thinking.

Pricing:

Most salons have a menu of pricing that does not change from day to day. Too Hotties has daily specials to help the stylists plug their customers into a price and service they will be comfortable with and will come back for. No one else does that in the industry.

Marketing:

We teach our stylists about client building. We allow them to give away coupons for Free and discounted cuts to build their business. We use this as a tool for them to get new customers, plus we allow our stylists to keep all the tips on these free services. Who else does that!

When you go to a restaurant and the waiter comes over to you and offers you a free desert you appreciate it. It makes you feel special. You also reward the waiter or waitress with a bigger tip. Too Hotties encourages our stylists to give away services like Hot Towel treatments, shoe shines, tanning passes etc. to build loyalty and customer retention. This gets the customer to try them out, enjoy them and pay for them in the future. By the way, they tip bigger when they get a free service!!

Extra Services:

Tanning is available for our clients and staff. Again, this is an extra-added service that you will not find in most salons geared toward men.

At Too Hotties we expect you to cut hair and clean up. We also expect you to:

Hand our free haircut coupons

Give away free services

Educate your customers on the daily specials

Give excellent shampoos to your customers. Our standard is two shampoos for each hair cut with a scalp massage. We give a before shampoo to prep the hair for cutting and an after shampoo to get rid of clippings.

We expect our stylists to sell hair products to our customers. The job of helping your customer’s appearance doesn’t end with the cut. They need to maintain it. No one knows what is best for their customers’ hair more than their stylist.

We expect you to buy in and follow the Too Hotties system. It you do you will become a Too Hotties stylist that will make a lot of money, build a great clientele and have fun while you do it.

Do you have what it takes to be a Too Hottie? If you think you do contact me, we are always looking for good people.

This entry was posted on Saturday, August 1st, 2009 at 4:01 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.